We humans have done an excellent job pursuing efficiency. We've modernized techniques of production in machinery, furniture, household items, construction of our homes, and perhaps most influentially, food. We have become exceptionally skilled at making nearly everything very accessible, cheap, disposable, and fast. We know we have gained a lot from these increases in efficiency, but we can't help but feel we are losing something, too.
When we were planning our business, this was on our minds a lot. How should speed, convenience, and price factor into our operation, and how will the value we place on these factors affect our place in the community and the people we share it with? Perhaps surprisingly, perhaps not, the answer that we arrived at was there was a balance we could aim to strike, where we provided service in a way that was potentially slower than technically possible, but ultimately brought more awareness and enjoyment to the lives of our customers and ourselves.
What does that balance look like?
Imagine the following scenario: you're out in the woods with some of your favourite people, and you need to make a fire. You begin to gather wood; first some small twigs, some larger branches, and even some logs from fallen trees. You look for good pieces as you walk a little deeper into the woods, spreading out from your friends. Your hands get a bit dirty; your arms tire from the bundle under one arm; maybe you end up with a small scrape or two. But as you're gathering, you notice the smell of the air; you feel the chill from the breeze, and your body warming with from your effort. You are comforted hearing the sound of crackling sticks and rustling leaves made by your friends around you. After a while, maybe ten minutes, you return to your campsite. You find the driest pieces, take the time arrange them carefully, and grab a pack of matches. You light a piece of kindling, and it goes out. You try it again, this time the match burns your fingers. Eventually you're able to keep the twig lit. You place it at the base of the fire, and blow to ignite the wood around it. You repeat this process three or four more times. Your friends are gathered around getting cold, but they chat and laugh and rub their hands together while waiting for the fire to come to life. A few minutes later, you hear the loud snaps of the larger logs burning steadily. You grab a chair and a blanket and settle in.